Banyan Software Announces the Acquisition and Combination of Synergist Express and Agency Works

Banyan Software, an acquirer and long-term operator of successful software businesses, is pleased to announce the acquisition of Synergist Express Limited (Synergist) and Agency Works Limited (Agency Works). The two businesses will combine to create a unified, market-leading agency management software platform serving creative, marketing, public relations, and professional services firms across the UK. 

Founded in 2003, Synergist provides a comprehensive agency management platform that integrates project management, resource planning, time tracking, billing, and reporting within a single system. Established in 2013, Agency Works has acted as Synergist’s exclusive sales, onboarding, and customer success partner. Together, the businesses have built a strong and loyal customer base of agencies and consultancies that rely on the platform to support operational decision making, financial visibility, and profitability management. 

Following completion, the businesses will operate as one integrated organization with a unified leadership team, product roadmap, and go-to-market strategy. This formal combination strengthens alignment across product, sales, and customer success while maintaining continuity for customers and employees.

Synergist has built a deeply embedded platform that agencies rely on every day to manage their operations, while Agency Works has developed a strong reputation for consultative sales and customer partnership. Bringing these businesses together under one structure allows us to invest further in product innovation and customer experience, while preserving the stability and focus that customers value.

Claire Rollins • Portfolio Leader at Banyan Software

For years, Synergist and Agency Works have operated in close partnership. Formalizing that relationship gives us greater clarity, efficiency, and the ability to accelerate our product development roadmap. Banyan’s long-term approach provides the right environment to continue building a platform that agencies trust.

Joint Statement, Keith White, Synergist Founder • Jason Neale, The Agency Works Managing Director

About Synergist Express and Agency Works Synergist is a UK-based provider of agency management software designed for creative, marketing, public relations, and consultancy firms. The platform delivers integrated operational and financial management tools that help agencies manage projects, resources, and profitability within a single system. Agency Works leads sales, onboarding, and customer success for the Synergist platform, working closely with agencies to ensure effective implementation and long-term value. For more information visit synergist.co.uk and theagencyworks.co.uk

About Banyan Software, Inc. Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. Banyan’s mission is to acquire, build, and grow great enterprise software businesses across the globe with dominant positions in niche verticals. Founded in 2016, the company follows a buy-and-hold-for-life strategy and is backed by a permanent capital base to preserve the legacy of founders. As a purpose-driven company, Banyan is committed to making an enduring, positive impact on the world.

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