Banyan Software, an acquirer and long-term operator of mission-critical software businesses, is pleased to announce the acquisition of .id (Informed Decisions), Australia’s leading provider of demographic data, spatial intelligence, and forecasting tools for government and enterprise.
A Trusted Name in Australian Data and Demographics
Headquartered in Melbourne, .id was founded with a clear mission: to make demographic and economic data accessible, meaningful, and actionable for the people and organizations shaping Australian communities.
Since its founding over twenty years ago, .id has grown from a specialist demographic consultancy into Australia’s most trusted platform for community data, population forecasting, and spatial intelligence. The company’s tools and insights are embedded in the planning, policy, and investment decisions of local governments, state agencies, and an expanding base of enterprise clients across Australia.
Market-Leading Data and Intelligence
Today, .id serves over 300 government and enterprise clients with a suite of integrated data platforms spanning community demographics, population forecasting, economic profiling, and housing and infrastructure analysis. Its tools convert complex national datasets into localized, decision-ready insights for councils, governments, and enterprise clients.
.id’s market position is built on deep domain expertise and an unmatched track record. The company is home to the largest team of demographic and economic analysts in Australia, and its platforms are relied upon daily by planners, policymakers, researchers, and executives who need trusted, evidence-based information to make confident decisions.
A Permanent Home for .id
.id’s leadership sought a partner that would recognize the company’s unique value, invest in its long-term future, and preserve the independence and focus that have made it the market leader. Banyan’s buy-and-hold-for-life philosophy and deep experience operating niche vertical software businesses made it the natural fit.
Under Banyan’s ownership, .id will continue to operate as an independent business with its own identity, team, and customer relationships, now backed by a permanent capital partner with the resources and commitment to support continued product development, platform modernization, and market growth.
The Next Chapter
With Banyan’s support, .id is well positioned to build on more than two decades of market leadership. The company will continue to invest in its data platforms and analytical capabilities, deepen its partnerships with government and enterprise clients, and explore opportunities in new sectors and geographies.
For .id’s customers, nothing changes day-to-day: the same trusted products, the same dedicated team, the same commitment to quality. What does change is the strength of the foundation behind it: a permanent owner with the conviction and capital to support .id’s mission for the long term.
About .id (Informed Decisions) .id (Informed Decisions) is Australia’s leading provider of demographic data, spatial intelligence, and forecasting tools for government and enterprise. Serving over 300 clients across Australia, .id converts national demographic, economic, and housing data into localized insights that support planning, policy, and investment decisions. Headquartered in Melbourne, .id has operated for more than two decades and is home to the largest team of demographic and economic analysts in Australia. www.id.com.au
About Banyan Software, Inc. Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.
