Banyan Software is pleased to announce the acquisition of Star Media Enterprises, Inc. (Star Media), a leading provider of TV audience measurement and advertising analytics software. Founded in 1988 by Jeff Stern, Star Media built the infrastructure layer that turns raw ratings data into clean, validated outputs that broadcast and cable networks rely on for programming and advertising decisions worth billions of dollars annually.
The Star Media platform ingests data from Nielsen, VideoAmp, Comscore, and iSpot, applies 38 years of network-by-network correction logic, and delivers trusted outputs directly into the research and ad sales workflows that drive daily decision-making. As television measurement fragments across competing currencies and platforms, that infrastructure becomes increasingly valuable.
About Star Media Enterprises. Founded in 1988 and headquartered in Dunedin, Florida, Star Media Enterprises, Inc. provides TV ratings research software and media data processing to ad-supported television networks and the broader media research industry. Star’s flagship platform, StarTrak, processes daily ratings data from Nielsen, Comscore, VideoAmp, and iSpot, delivering clean, accurate data into the reporting, estimating, and ad sales workflows that broadcast and cable networks rely on every day. For more information, visit star-research.net
About Banyan Software, Inc. Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North and South America, the UK, EU, and APAC.
