Banyan Software announces the acquisition of anti-fraud solution Mobile Identify from Phonovation Ltd

Banyan Software, a leading acquirer and permanent home for great software businesses, is excited to announce the acquisition of Mobile Identify (MID), a market-leading identity verification solution, from Phonovation Ltd, a provider of bulk SMS messaging solutions.

Based in Dublin, MID authenticates mobile banking users by verifying their identity through SIM card unique identifiers, thereby protecting some of Ireland’s largest retail banks and their customers from ‘Sim Swap’ fraud.

This carve-out allows Phonovation to concentrate on its core SMS messaging business while ensuring the continued growth and development of MID.

“We are thrilled to welcome MID and its innovative solution into the Banyan family. MID provides a critical layer of security and is a game-changer in the fight against fraud. We’re truly excited to partner with their fantastic team and look forward to working with them to capitalize on a wealth of exciting growth opportunities.

Keith Bird • Operating Partner, Banyan Software

Joining Banyan Software is an exciting step forward for our MID solution and its employees. It was clear that Banyan’s long-term hold approach was the ideal home for the Business and the team’s knowledge of successfully scaling B2B software businesses was evident to the shareholders from the outset. It was a pleasure to work with the Banyan team through a well-run, highly efficient and transparent process, and I have no doubt that the business will continue to prosper under their ownership

Gavin Carpenter • CEO of Phonovation Ltd

About Phonovation Ltd. Founded in 1988, Phonovation provides secure, reliable messaging and mobile identity services to help you grow your business. The company provides trusted messaging solutions via API or SMS self-services through our cloud-based services and instant mobile identity verification through its Mobile Identify solution. For more information, visit phonovation.com

About Banyan Software, Inc. Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. With a permanent capital base set up to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies. Founded in 2016, Banyan is backed by a world-class group of CEOs and investors with deep technology experience and currently operates across a growing number of verticals.

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