Loan Vision has long been a trusted name in mortgage financial software. Known for its dedicated team and strong market position, the business had built something meaningful. But like many successful founder-led companies, there came a moment where continued growth required a shift from startup energy to scalable structure.

That’s when Paul J. Loftus stepped in as CEO in 2023, following Loan Vision’s acquisition by Banyan Software in 2022. Rather than overhaul what was working, his role was to help the team build on that strong foundation and prepare for the next chapter.

“You have to listen first. Understand the culture, hear the customer, and make sure your decisions are grounded in where the business has been, not just where you want to take it.”

When Paul arrived, the company was at an inflection point. The team was experienced and passionate, but some of the processes and systems hadn’t kept up with the growth. Roles weren’t always clearly defined, and the existing structure, while effective in early growth, needed to evolve for the next phase.

Paul’s first priority was listening. He met with every team member one-on-one, using a simple “Stop, Start, Continue” approach to get honest input. This helped surface what was working, where people felt stuck, and what they were excited to try.

Rather than make sweeping changes, Paul focused on a few key areas:

• People: Clarifying roles, creating a succession plan, and helping everyone see how their work connected to the bigger picture.
• Processes: Putting in place frameworks to support accountability and help the team scale without losing momentum.
• Technology: Enabled a fully remote workforce by implementing systems like Salesforce, making it easier to collaborate, manage performance, and attract top talent from anywhere.

Loan Vision also doubled down on listening to its customers. They started using NPS surveys to gather feedback and leaned into their annual Innovation Conference as a way to hear directly from users. What started as a product-focused gathering quickly grew into a major industry event and a powerful signal that Loan Vision was building with its customers, not just for them.

“What I learned from our customers is they don’t want another vendor. They want an innovative partner. That means solving problems before they even bring them to us.“

Throughout it all, Banyan provided support behind the scenes. Rather than stepping in to manage day-to-day decisions, Banyan gave Paul and the team the room to lead while being available when needed. Support with HR, legal, payroll, and other back-office functions freed up leadership to focus on what really mattered: strategy, growth, and culture.

Paul noted that Banyan’s model gives operators the freedom to focus on strategy and execution, with support available when and where it’s needed most.

“Unequivocally, Banyan is the most supportive environment I’ve ever worked in. Whether it’s legal, HR, payroll – wherever you have a question or need – they’re there to help. I feel very supported in my role and consider it a great opportunity to accelerate our growth while Banyan handles the ancillary things that might otherwise distract from our trajectory.“

Loan Vision’s progress is backed by measurable results. Over two years, and despite the headwinds in the mortgage industry, the company saw:

• 55% growth in gross revenue
• 64% growth in net revenue
• 62% growth in ARR
• 44% growth in EBITDA

Building on the foundation laid by its founder, Loan Vision has taken important steps forward following the acquisition. This progress came during one of the most difficult periods in the mortgage industry, highlighting the resilience of the strategy and team.

• Hiring from anywhere: Going virtual opened access to a more diverse and skilled talent pool.
• Better alignment: Clear roles and structures improved productivity and gave team members a stronger sense of ownership.
• Innovative culture shift: Empowering the team to think beyond their roles and contribute to shaping the company’s direction.
• Deeper customer engagement: The Innovation Conference and proactive feedback mechanisms helped strengthen relationships and shape product development.
• Smooth leadership transition: Respecting the existing culture while introducing more structure ensured a positive and stable shift in leadership.
• Room to grow: With Banyan’s support, the business now has the foundation it needs for long-term, sustainable growth.

Loan Vision is continuing to evolve. The team remains open to new ideas, focused on continuous improvement, and committed to understanding and meeting customer needs. Future priorities include launching new products, exploring new markets, and becoming a go-to technology partner across the broader financial services ecosystem.

For Paul, it’s about building on what’s already been achieved, while staying grounded in listening, learning, and leading with purpose.