Banyan Software, a leading acquirer and operator of mission-critical software businesses, is pleased to announce the acquisition of Launch Labs, a North Carolina–based marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution for digital marketing agencies, media companies, and automotive enterprises.
Since its founding in 2020, Launch Labs has grown rapidly by solving a real and persistent challenge for its customers: turning complex audience data into clear, measurable action. The company’s platform combines advanced identity resolution, first-party data intelligence, audience activation, and marketing attribution that helps organizations identify high-intent audiences, activate smarter engagement, and measure performance with confidence. That focus has earned Launch Labs deep trust among its agency and enterprise partners, particularly in the automotive sector, along with recognition on the 2025 Inc. 5000 list.
Launch Labs will continue to operate from its headquarters in Chapel Hill, North Carolina, with its existing leadership team remaining in place to ensure continuity for employees, partners, and customers.
About Launch Labs. Founded in 2020 and headquartered in Chapel Hill, North Carolina, Launch Labs is a high-growth identity and first-party data solutions provider serving digital marketing agencies, media companies, and automotive enterprises. The company helps organizations transform website traffic into actionable audience intelligence to power activation, engagement and measurement.
For more information, visit launchlabs.ai
About Banyan Software. Founded in 2016, Banyan Software acquires, builds, and grows mission-critical enterprise software businesses with dominant positions in niche vertical markets. Guided by a buy-and-hold-for-life philosophy and a decentralized operating model, Banyan provides permanent capital and long-term strategic support to its portfolio companies. With offices across North America, Europe, and Asia-Pacific, Banyan partners with strong management teams to drive sustainable growth while preserving each company’s culture and operational independence.
