Banyan Software, a leading acquirer and operator of mission-critical enterprise software businesses, today announced the acquisition of Bitcentral’s Production and Playout business, which serves leading broadcasters across the U.S. and Mexico. The business will continue to operate as Bitcentral.
Headquartered in Newport Beach, California, Bitcentral is a provider of newsroom production and playout software that powers the “camera-to-air” workflow for leading broadcast television groups, cable news networks, and media organizations. The acquired business serves approximately 40 broadcast groups across ~1,600 newsrooms and TV stations, delivering software solutions that support ingest, editing, media asset management, archiving, and automated playout. The transaction establishes Bitcentral as a standalone company focused on supporting and growing its broadcast customer base.
About Bitcentral. From global brands to TV stations and digital publishers, Bitcentral is driving a new future in storytelling. For over 20 years, we’ve helped broadcasters and publishers deliver the biggest stories in news, sports, and entertainment to the widest audiences. Our systems are used by over a thousand media and entertainment organizations to simplify the production, asset management, and distribution of content everywhere. Learn more at bitcentral.com.
About Banyan Software, Inc. Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North and South America, the UK, EU, and APAC.
