Reflections and Strategies for 2025
Read our annual highlights, including an interview with ICONI Founder Liam Jordan and a short podcast on navigating the cultural changes through an acquisition.
Message from the CEO
2024 has been a year of incredible growth and impact. For me personally, one of the highlights was the launch of the Banyan Software Foundation. From the beginning, we’ve aimed to build not just successful businesses but an enduring legacy of positive impact. With the Foundation’s work already underway, I’m excited about the role Banyan can play in leveraging technology to create a greener and more equitable future.
As we’ve added more businesses to our family, we’ve gained new perspectives and expertise that make our collaboration even stronger. Our Guilds have been a cornerstone of this, covering topics like harnessing AI to drive growth, creating effective sales processes, and how to strategically react to customer feedback.
Generative AI, in particular, has been a major focus. Already, 25% of our companies have launched genAI-powered features, and 100% are exploring ways to enhance internal operations with these tools. Being part of a larger community means we can experiment, learn, and share insights—something I know will be a tremendous advantage as the technology landscape continues to change rapidly.
Together, we are building something truly special—a permanent home for great software businesses, grounded in purpose and enduring impact. I am incredibly grateful to all of our global employees, the sellers who have entrusted their businesses to us, and our customers who rely on us everyday to make their lives easier.
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David Berkal | CEO, Banyan Software
Highlights from 2024
We continue to welcome new businesses from around the world, each bringing unique strengths to our growing community and creating new opportunities for collaboration.
Here are a few of the businesses that joined Banyan in 2024.
“I was excited to learn that Banyan is embracing initiatives outside of just the acquisition and management of some really wonderful software companies. They’re taking things a step further and trying to utilize the success of Banyan to have a positive impact on the world. The Foundation is incredibly exciting and I’m excited to be part of seeing that grow and contributing to that.”
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Impact
Our Commitment to Enduring Impact
This year, we took a big step toward making an impact on the broader world with the launch of the Banyan Software Foundation. Backed by a $100M commitment of company stock, the Foundation supports organizations leveraging technology for a greener and more equitable future. In addition, we introduced two new programs, accessible to all of our employees: a Learning & Development Fund to support continued career growth and an Employee Relief Fund to help during unexpected times of hardship.
Founder Story
Up for the Challenge
Liam Jordan’s journey with ICONI Software is a story of resilience and vision, starting from solving software challenges in a small Belfast office to building a company that made a meaningful social impact. Read about how Liam’s entrepreneurial spirit, perseverance, and partnership with Banyan have shaped ICONI’s inspiring success story.
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“Being an entrepreneur can be lonely. You’re often making tough decisions on your own. With Banyan, I now have a community of peers who understand what it’s like. We share experiences, challenges and solutions – and that support is invaluable.”
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The impact on culture
Navigating the cultural impact of an acquisition can be one of the toughest challenges for any business. In a recent conversation on the Human Capital Leadership podcast, David Berkal, CEO of Banyan, and Cathy Wassenaar, CEO of NCT Caseworks, explored how thoughtful leadership and open communication can help preserve what makes a company unique during a transition.
Banyan Business Services
Enhanced support for our businesses
We’re constantly evolving to better equip our CEOs and teams with the tools and resources they need for growth and sustained success. Here are a few of the enhancements we made in 2024:
Guilds: Building meaningful communities for functional leaders, such as R&D, Customer Success and Sales & Marketing, across Banyan to share best practices and collaborate.
Strategic HR: Expanding our team to provide deeper support in recruiting and employee management.
Tech Operating Partner: A senior technical leader our companies’ R&D leaders can tap for guidance on high-impact decisions.
Banyan Operating System: Streamlined access to best practices and integration support for strategic initiatives, growth, and performance management.
Shared Services: Comprehensive support across finance, legal, HR, technology, and sales & marketing, offering everything from financial modeling support and strategic advice to talent acquisition, and growth-focused strategies to drive success.